CNLP 704 | The Dismal State of Evangelism, the Divide Between Church and Culture, and The Missed Opportunity of Unchurched People's Surprising Spiritual Openness with David Kinnaman and Mark Matlock
Jan 21, 2025
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David Kinnaman, CEO of Barna Group, and Mark Matlock, Executive Director of Urbana, tackle the alarming decline in evangelism effectiveness within churches. They reveal that while only 1% of pastors feel effective at evangelism, an encouraging 72% of people are spiritually open. The conversation explores the growing disconnect between the church and modern culture, highlights the need for authentic relationships in ministry, and emphasizes the importance of storytelling to engage younger generations seeking understanding in their spiritual journeys.
The overwhelming majority of unchurched individuals express spiritual openness, contrary to church leaders' perceptions of hostility towards faith.
Church leaders often perpetuate a doom narrative that obscures the genuine cultural curiosity and spiritual dialogues available in today's society.
Prioritizing relational engagement over rigid beliefs can create welcoming spaces for exploration, making faith discussions more accessible for the spiritually curious.
Deep dives
Dismal State of Evangelism
The current state of evangelism in the church is facing significant challenges, with a noted divide between church communities and cultural context. Many church leaders feel overwhelmed as they perceive a culture that is increasingly hostile, despite data suggesting a surprising openness among the unchurched. Research indicates that 72% of Americans express some level of spiritual openness, with many younger generations feeling more receptive to spiritual conversations since the pandemic. This disconnect highlights a critical issue where church leaders may be overstating the challenges while overlooking the evolving spiritual landscape.
Framing the Narrative
There exists a tendency among church leaders to portray a narrative of doom and gloom, potentially to incite urgency and drive attendance or financial support. This practice can distort the reality of the church's relationship with culture, as many leaders fail to recognize the complexities of modern spirituality. Instead of focusing solely on adversities, embracing the rich opportunities for connection and conversation with the spiritually curious might prove more effective. However, many leaders struggle because they have built their models around maintaining a certain level of control and predictability.
Curiosity and Relationship Building
Fostering significant relationships with the spiritually curious requires an openness to curiosity without the immediate goal of conversion. When individuals in ministry genuinely engage with others, often rooted in shared interests, they find themselves easily able to share their faith journeys. By exploring the interests and spiritual pursuits of others, leaders can create a welcoming environment that encourages meaningful conversations. This approach allows people to self-discover and express interest in faith, often leading them to ask deeper questions about spirituality.
Mental Health and Spirituality
The conversation around mental health is increasingly intertwined with discussions about spirituality, reflecting a growing public awareness of the importance of emotional well-being. Many individuals seek peace and affirmation through various outlets, including spirituality, as a response to rising mental health issues in society. Some church leaders argue for cultivating a more intimate relationship with Jesus, emphasizing the necessity of providing comfort and understanding during difficult times. An emphasis on relationships, rather than rigid belief systems or dogmatism, can facilitate deeper connections and healing experiences.
Creating Safe Spaces for Exploration
The church needs to become a safe space for exploration and questioning, where individuals can navigate their faith without pressure or fear of judgment. Programs like Alpha exemplify creating such environments, fostering hospitality and genuine conversation. By facilitating discussions that focus on personal journeys and stories, churches can engage in meaningful ways with the curious. This approach not only invites spiritual exploration but also helps build a community grounded in understanding and compassion, essential for addressing the spiritual needs of the modern population.
Only 1% of pastors say their churches are very effective at evangelism. Yet, 72% of people say they are open spiritually.
In this episode, Barna CEO David Kinnaman and author Mark Matlock continue the 2025 Church Trends series and discuss the current divide between church and culture, the surprisingly dismal state of evangelism in the church today, and the missed opportunity of unchurched people's surprising spiritual openness.
On February 3rd, I’m kicking off a 4-Week Highly Productive Leader Challenge designed specifically for leaders like you who feel stuck in the cycle of overwhelm.