Malcolm Marshall

Malcolm Marshall, CEO of Poolology, shares his remarkable journey from VP of Finance at C4 Energy to leading an $18 million pool business in Central Texas. He discusses the surprising challenges of scaling, the realities of bootstrapping, and essential lessons on team building. Marshall dives into customer acquisition strategies, the importance of cash flow management, and the complexities of transitioning from a W-2 to entrepreneurship. He also reveals what he would focus on in a new business, especially with the rise of AI infrastructure.