OWNR OPS Podcast 32.BUILDING A $16MM POOL SERVICE BUSINESS IN TEXAS
May 10, 2024
Join Malcolm Marshall, the owner of Poolology, who transformed his Texas-based pool service from a single route into a $16M business. He shares his daring leap from the energy drink industry to entrepreneurship, revealing challenges faced in finding and valuing routes. Discover how he scaled operations, tackled maintenance complexities, and expanded into construction. Malcolm also discusses hiring strategies, the importance of core values, and the development of custom software as a game-changer for future growth.
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Bought A 43-Pool Route With No Experience
- Malcolm bought a 43-pool route in 2014 with no prior pool experience and learned on the job.
- He planned heavy marketing and route densification to grow quickly from that starting route.
Pool Work Is More Complex Than It Looks
- Pool maintenance has many environmental variables that complicate operations.
- Training entry-level techs to troubleshoot diverse equipment and chemistry is especially difficult.
Densify Routes With Local Marketing
- Densify routes and increase neighborhood touches with flyers, door-knocking, and wrapped trucks.
- Invest in aggressive local marketing to turn presence into recurring customers.