Lydia Pang, Co-founder of MØRNING Agency, shares her impressive insights on the current state of social media. She discusses the importance of community-driven initiatives and the challenges brands face in a crowded digital landscape. Lydia advocates for authenticity and a balanced approach between light and dark in marketing strategies. The conversation also emphasizes adapting to chaos and highlighting genuine audience engagement. The episode wraps up on a playful note, with Lydia sharing her favorite meme, showcasing the lighter side of social media.

Lydia Pang, a creative director and co-founder of the strategic studio MØRNING, shares her vibrant journey from rural Wales to collaborating with brands like Refinery29 and Nike. She discusses how her unique upbringing and family influenced her creative vision. Lydia emphasizes the power of embracing misfit identities in entrepreneurship and the challenges faced by young women of color in the industry. She also explores the role of side hustles in fostering innovation and how food can serve as a lens for identity and culture.