
 Conversations with Founders
 Conversations with Founders Lydia Pang: MØRNING
 Mar 5, 2024 
 Lydia Pang, a creative director and co-founder of the strategic studio MØRNING, shares her vibrant journey from rural Wales to collaborating with brands like Refinery29 and Nike. She discusses how her unique upbringing and family influenced her creative vision. Lydia emphasizes the power of embracing misfit identities in entrepreneurship and the challenges faced by young women of color in the industry. She also explores the role of side hustles in fostering innovation and how food can serve as a lens for identity and culture. 
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 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Intro 
 00:00 • 3min 
 Embracing Identity in a Conformist Environment 
 03:25 • 2min 
 Embracing Creative Roots and Misfit Identities 
 05:21 • 21min 
 Navigating Business Challenges and Personal Growth 
 26:29 • 2min 
 Harnessing Side Hustles for Innovation 
 28:49 • 5min 
 Exploring Identity Through Food 
 33:41 • 4min 



