Boys Club
Ep 189: MALWARE. The State of Social Media with Lydia Pang, Co-founder of MØRNING
Dec 27, 2024
Lydia Pang, Co-founder of MØRNING Agency, shares her impressive insights on the current state of social media. She discusses the importance of community-driven initiatives and the challenges brands face in a crowded digital landscape. Lydia advocates for authenticity and a balanced approach between light and dark in marketing strategies. The conversation also emphasizes adapting to chaos and highlighting genuine audience engagement. The episode wraps up on a playful note, with Lydia sharing her favorite meme, showcasing the lighter side of social media.
34:03
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Quick takeaways
- The podcast emphasizes the need for brands to shift from traditional marketing to building authentic community connections for meaningful engagement.
- Lydia Pang advocates for a positive mindset despite social media challenges, embracing the chaos as a potential source for growth and creativity.
Deep dives
The Future of Social Media
The discussion revolves around the evolving landscape of social media and the concept of rewilding the web. This involves a shift towards community-first initiatives, where individuals are encouraged to create their own brands and platforms in a more intimate manner. The conversation highlights the necessity of decentralization and building a diverse online ecosystem that fosters creativity and connection. Emphasizing a positive vision for the future of the internet, it becomes clear that such transformations are essential to maintain an engaging and user-friendly digital environment.
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