22min chapter

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Ep 189: MALWARE. The State of Social Media with Lydia Pang, Co-founder of MØRNING

Boys Club

CHAPTER

Embracing Beauty in Darkness

This chapter explores the balance between nihilism and hope in brand philosophy, advocating for authenticity amidst societal challenges. It highlights the importance of mindfulness in fostering creativity while addressing the constraints of social media algorithms on originality. The discussion emphasizes a shift towards intimate, community-driven engagement strategies for brands, moving away from superficial marketing practices.

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