Luan Wise, a social media consultant, shares insights on optimizing LinkedIn routines - engaging with posts, leveraging company pages for advocacy, and personal branding. Discusses AI tools, engagement strategies, and evolving company pages. Emphasizes consistency, visibility, and setting engagement rate benchmarks tailored to goals.

Luan Wise, an expert on social media, shares insights on writing and publishing business books. Topics include social media tactics, challenges of writing about a constantly evolving topic, collaboration with academia for research, fitting writing around the day job, and advanced procrastination strategies.