Luan Wise, a social media consultant, shares insights on optimizing LinkedIn routines - engaging with posts, leveraging company pages for advocacy, and personal branding. Discusses AI tools, engagement strategies, and evolving company pages. Emphasizes consistency, visibility, and setting engagement rate benchmarks tailored to goals.
LinkedIn offers diverse opportunities for personal and professional growth through varied user experiences.
Strategic content sharing and quality interactions on LinkedIn enhance engagement more than frequent posting.
Leveraging AI tools, collaborative content creation, and employee advocacy can strengthen a robust LinkedIn presence.
Deep dives
The Journey with LinkedIn: Personal Experience and Milestones
Joining LinkedIn back in 2008, Wise shares her experiences working in different sectors and navigating the evolving landscape of the platform. From setting up her account amidst doubts to achieving milestones like being part of LinkedIn's International Women's Day campaign, Wise highlights the transformative power of early LinkedIn engagement and the opportunities it led to.
The Evolving Role of LinkedIn: Beyond Resume Building
LinkedIn's shift from a simple resume platform to a powerful business networking tool is discussed. Wise emphasizes the diverse roles LinkedIn plays for individuals, from job seekers to entrepreneurs. The platform's adaptability to different user purposes reflects the changing landscape of professional networking and business interactions.
Maximizing LinkedIn for Individual and Business Growth
Wise delves into the multifaceted benefits of LinkedIn, such as visibility, networking, and industry insights for individual growth. She highlights the platform's significance in career development, knowledge sharing, and relationship building. By leveraging LinkedIn as a comprehensive business networking tool, users can enhance their visibility and connectivity.
Engagement Strategies and Effective Content Creation on LinkedIn
In exploring engagement strategies on LinkedIn, the focus is placed on storytelling, value-added interactions, and leveraging comments for insights. Wise emphasizes the importance of strategic content sharing, engaging with meaningful comments, and utilizing LinkedIn as a networking event akin to real-life interactions. Quality interactions trump quantity posts for sustainable engagement.
Community Building, Company Pages, and Thought Leadership
From the dynamics of community building to the role of company pages, Wise navigates the challenges and opportunities posed by thought leadership on LinkedIn. She touches on AI features, collab articles, and the evolving concept of personal branding. Wise suggests fostering employee advocacy, leveraging AI insights, and embracing collaborative content creation for a robust LinkedIn presence.
LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant.
They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan's thoughts on the latest LinkedIn AI tools (spoiler: they're not great!)