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18min chapter
Optimize Your LinkedIn Routine
Ahead of the Game
LinkedIn Engagement Strategies and Evolution of Company Pages
The chapter explores various strategies for increasing visibility and engagement on LinkedIn, including the significance of commenting and employee advocacy. It discusses the evolving role and challenges faced by company pages on LinkedIn, emphasizing the shift towards employee advocacy for better reach and engagement. Additionally, it touches on personal branding, thought leadership ads, brand partnerships, and the transitioning terminology from 'creators' to 'community builders' on the platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode