"I started where I think a good marketer should start, by asking some people to read the book and give me their feedback."

Luan Wise, a fellow of the Chartered Institute of Marketing with over 20 years of experience in B2B and B2C sectors, is an expert on all things social media. She's also become something of an expert on writing and publishing business books over the last few years, and in this week's conversation we talk about social media tactics, the difficulty of writing about a topic that won't stand still, the value of collaborating with academia for research, the difficulty of fitting the writing around the day job, and advanced procrastination strategies.

With insights into both traditional and self-publishing, this is a classic Extraordinary Business Book Club cocktail of practical inspiration.