In this engaging conversation, Lisa Hegemann, Head of the digital desk at ZEIT, delves into the evolving landscape of social media. She reveals a startling decline in usage among 16- to 24-year-olds, suggesting that platforms are losing their social core. Lisa discusses the impact of algorithmic interference and moderation failures, leading users to seek connection through private messaging. The duo also explores how AI-generated content, like OpenAI's Sora, might redefine social media experiences while analyzing Taylor Swift's culturally rich video as a case study.