Neustart Stirbt Social Media?
Oct 9, 2025
In this engaging conversation, Lisa Hegemann, Head of the digital desk at ZEIT, delves into the evolving landscape of social media. She reveals a startling decline in usage among 16- to 24-year-olds, suggesting that platforms are losing their social core. Lisa discusses the impact of algorithmic interference and moderation failures, leading users to seek connection through private messaging. The duo also explores how AI-generated content, like OpenAI's Sora, might redefine social media experiences while analyzing Taylor Swift's culturally rich video as a case study.
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Taylor Swift Rabbit Hole Of References
- Lisa fell into a Taylor Swift rabbit hole and analyzed layered cultural references in a music video.
- She traced motifs from Shakespeare to Greek mythology and art to explain the video's depth.
AI Videos Could Reshape Content Authenticity
- AI-generated short videos (like OpenAI's Sora) can be surprisingly engaging and may change content creation.
- Hegemann and Henrik note deepfakes and AI clips shift expectations about authenticity.
Social Media Feels Broadcast Not Social
- Social media no longer feels genuinely social for many users and functions mainly as a broadcast medium.
- Lisa Hegemann observes users consume more than interact, undermining the original idea of communal sharing.
