Lee Rolston

Lee Rolston, chief growth officer at Jones Knowles Ritchie, shares insights on successful rebranding, including the importance of public opinion, staying true to identity, and the challenges faced by well-known companies. They also discuss trends in branding, the future of personalized content, and the impact of privacy settings on advertising.

Lee Rolston, chief growth officer at JKR, discusses the crisis of identity in the marketing industry. Only 15% of brand assets are truly distinctive. The importance of brand recognition and awareness in a fragmented world. The positive impact of AI on brand consistency. The resurgence of brand mascots in fashion and streetwear. The significance of color in branding and breaking through traditional norms. The challenge of maintaining brand distinctiveness while driving conversion.