The Creative Boom Podcast

108. The art and science behind successful rebranding, with Lee Rolston

Jan 22, 2024
Lee Rolston, chief growth officer at Jones Knowles Ritchie, shares insights on successful rebranding, including the importance of public opinion, staying true to identity, and the challenges faced by well-known companies. They also discuss trends in branding, the future of personalized content, and the impact of privacy settings on advertising.
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