

108. The art and science behind successful rebranding, with Lee Rolston
Jan 22, 2024
Lee Rolston, chief growth officer at Jones Knowles Ritchie, shares insights on successful rebranding, including the importance of public opinion, staying true to identity, and the challenges faced by well-known companies. They also discuss trends in branding, the future of personalized content, and the impact of privacy settings on advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Successes and Failures of Rebranding
02:17 • 2min
The Importance of Public Opinion in Rebranding
04:14 • 18min
Successful rebranding and a famous rebranding failure
22:29 • 2min
The Success of Impulse Brands and the Importance of Staying True to Identity
24:34 • 2min
The Challenges of Rebranding for Well-Known Companies
26:24 • 12min
Keeping up with Trends and Changes in Branding
38:02 • 5min
Exploring Personalization in Branding and Advertising
42:49 • 2min