Let's talk branding
How to make your brand more distinctive with Lee Rolston.
Jul 10, 2023
Lee Rolston, chief growth officer at JKR, discusses the crisis of identity in the marketing industry. Only 15% of brand assets are truly distinctive. The importance of brand recognition and awareness in a fragmented world. The positive impact of AI on brand consistency. The resurgence of brand mascots in fashion and streetwear. The significance of color in branding and breaking through traditional norms. The challenge of maintaining brand distinctiveness while driving conversion.
45:55
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Quick takeaways
- Creating distinctive assets such as logos, slogans, colors, mascots, and products can help brands be memorable and easily recognizable.
- Logos, slogans, and mascots play crucial roles in building brand recognition and evoking emotion.
Deep dives
The Importance of Distinctive Brands
In this podcast episode, Lee Roulson from Jones, Knowles Ritchie discusses the importance of having a distinctive brand. A study conducted by JKR and Ipsos revealed that only 15% of brands are truly distinctive. With brands spending trillions on marketing each year, it is crucial to stand out from the competition. Creating distinctive assets in logos, slogans, colors, mascots, and products can help brands be memorable and easily recognizable.
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