7min chapter

Let's talk branding cover image

How to make your brand more distinctive with Lee Rolston.

Let's talk branding

CHAPTER

The Power of Brand Mascots and Their Resurgence in Fashion and Streetwear

This chapter explores the use of brand mascots, their impact on characterizing a brand, and the resurgence of mascots in fashion and streetwear. It emphasizes the responsible use of mascots and discusses their ability to evoke emotion and create a sense of unity.

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