Laura Behrens Wu

Laura Behrens Wu, co-founder and CEO of Shippo, shares her journey as one of the few female CEOs of a billion-dollar company. She discusses transforming shipping logistics for e-commerce, empowering small to medium-sized businesses, and how her global upbringing influences her leadership. The conversation dives into challenging customer feedback, building a strong co-founder relationship, and promoting company culture in remote teams. Wu emphasizes authenticity in leadership and the importance of resilience, blending optimism with the realities of business challenges.

Laura Behrens Wu, Founder & CEO at Shippo, talks about the company's pivot-stricken origin story, finding product-market fit multiple times, unique take on founder-market fit, advice on talking to users, prioritizing resources using the 3 Horizons Framework, and the impact of unfiltered emails on team connection.

Laura Behrens Wu, CEO and cofounder of Shippo, discusses the challenges of e-commerce shipping, the future of Blue Apron in the face of Amazon's dominance, e-commerce trends and sustainability, shipping quirks with USPS, types of shipping providers and their specializations, becoming a better manager, and advice for starting a B2B startup.

Laura Behrens Wu, co-founder and CEO of Shippo, discusses her journey from e-commerce struggles to creating a shipping solutions platform. She delves into the challenges of streamlining shipping logistics and the intersection of digital and physical worlds. Laura shares insights on customer-driven platform evolution, the impact of major players like Amazon on consumer expectations, and the importance of partnerships in enhancing service offerings. The conversation highlights the innovative strategies transforming the shipping landscape for businesses of all sizes.

Cristina Cordova leads partnerships at Stripe, Augusto Marietti is the CEO of Kong, and Laura Behrens Wu is the CEO of Shippo. They dive into the transformative power of APIs, comparing them to everything from Lego blocks to the veins in a body. The conversation covers how APIs allow businesses to focus on core competencies while accessing greater data, democratizing technology. They also discuss the evolution of APIs from utilities to microservices, and how small businesses can leverage this landscape to compete with giants like Amazon.