Path to Green: How Laura Behrens Wu Turned Shippo into a Billion-Dollar Unicorn

This week, I talk with Laura Behrens Wu, co-founder and CEO of Shippo, a company that’s transforming the way e-commerce businesses handle shipping logistics. If you’re not in the e-commerce world, you may not have heard of Shippo, but for those who are, it’s a big deal. They help businesses seamlessly get products from A to B with some of the simplest, most elegant shipping solutions out there. Laura’s story is especially remarkable—she’s one of the few female CEOs of a billion-dollar company, and Shippo has grown into a powerhouse, serving more than 50,000 businesses. We dive into how she’s led this growth, the values that drive her and her team, and how they turned a boring problem into something extraordinary. Join me as we explore Laura’s journey, her leadership, and what it really takes to build and scale a company like Shippo. Let’s get to it!

In this episode:

• (00:00) - Intro
• (03:40) - How Laura became the “stick figure girl”
• (07:45) - How optimism serves Laura and her team
• (11:14) - Handling customer feedback and roadmaps
• (21:14) - The complexities of shipping logistics
• (33:49) - Laura’s vision for Shippo and empowering SMBs
• (39:21) - Improving customer experience
• (44:13) - Adding personality to a brand
• (46:52) - Building a strong co-founder relationship
• (57:42) - Company culture and values
• (01:06:19) - Leading with authenticity
• (01:12:09) - Lessons learned from managing remote teams
• (01:18:03) - How Laura’s global upbringing has shaped her
• (01:21:57) - The role of community and personal growth
• (01:25:55) - Reflections on immigration and personal identity
• (01:29:52) - Laura’s beautiful future
• (01:32:07) - Who Laura is becoming​

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.