Ken Rusk

Ken Rusk, a nine-figure entrepreneur and author of *Blue Collar Cash*, shares his journey from ditch digger to successful CEO. He emphasizes the importance of aligning personal dreams with corporate growth, fostering a culture of ownership among employees. Ken discusses how empowering workers as goal-setters has driven company momentum and why relinquishing control transformed his leadership style. He also reflects on finding comfort and peace in work and life, offering insights on loyalty and proactive leadership strategies.

Ken Rusk, a construction entrepreneur, life coach, and author of "Blue Collar Cash," shares his inspiring journey from digging ditches to building a multi-million dollar business. He highlights the untapped potential and financial rewards of blue-collar work, urging young people to consider vocational careers over traditional college paths. Ken emphasizes the growing demand for skilled trades and the personal fulfillment that comes from embracing this path. He also discusses the importance of creativity in blue-collar entrepreneurship and reframing societal perceptions of these careers.