Ken Rusk, a nine-figure entrepreneur and author of *Blue Collar Cash*, shares his journey from ditch digger to successful CEO. He emphasizes the importance of aligning personal dreams with corporate growth, fostering a culture of ownership among employees. Ken discusses how empowering workers as goal-setters has driven company momentum and why relinquishing control transformed his leadership style. He also reflects on finding comfort and peace in work and life, offering insights on loyalty and proactive leadership strategies.
42:12
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Give Up Control to Grow
Entrepreneurs need to give up day-to-day tasks to focus on strategic growth.
Empower people to run divisions like their own for company momentum.
volunteer_activism ADVICE
Engage Employees in Goal Setting
Share company growth goals with employees and include them in profits.
People often set higher targets than leaders expect when trusted and motivated.
question_answer ANECDOTE
Chasing Personal Dreams Fuel Growth
Ken recalls trading labor for desired items like a baseball bat as a youth.
He made sure employees aimed for personal goals to align with company growth.
Get the Snipd Podcast app to discover more snips from this episode
The book tells the story of four characters—two mice named Sniff and Scurry, and two 'Littlepeople' named Hem and Haw—living in a maze and searching for their favorite cheese. When the cheese at their usual spot, Cheese Station C, disappears, the mice adapt quickly and find new cheese at Cheese Station N. However, the Littlepeople struggle with change, with Hem refusing to move and Haw eventually embracing the need to adapt. The story serves as a cautionary tale about the dangers of complacency and the importance of embracing change to succeed in both personal and professional life.
In this episode, Kris speaks with Ken Rusk, nine-figure CEO and bestselling author of Blue Collar Cash, on building and scaling a successful business. Key insights: - True growth comes from empowering entrepreneurial employees and building autonomous teams aligned with the company’s mission and motivated to perform. - Rusk’s approach emphasizes the alignment of personal goals and corporate objectives, using a system of “timed pathways” where employees publicly commit to and pursue personal milestones, creating accountability and shared momentum. - Strategic reinvestment in marketing, reputation, and customer experience fueled steady expansion, while maintaining a clear long-term vision kept the organization resilient during challenges like the COVID-19 pandemic. - His leadership philosophy centers on building decision-makers, not just making decisions, and staying focused on time as the most valuable asset, balancing business success with personal well-being, family, and purpose. - Rusk’s recent move to an employee stock ownership plan (ESOP) reflects his commitment to sharing long-term value and ensuring that the team that built the company benefits from its future growth. Rusk’s message is that sustainable business success stems from developing others, aligning incentives, and ensuring that leaders stay focused on the long view, both in business and in life.
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 
