Kashish Gupta

Kashish Gupta, co-CEO and co-founder of Hightouch, a leading customer data platform, discusses the evolution of data integration, emphasizing the shift to reverse ETL for personalized marketing. He shares Hightouch's inspiring pivot from a travel-focused company during COVID-19, detailing strategies for user trust and market adaptation. Gupta highlights the dynamics of navigating enterprise sales, especially with sensitive data, alongside insights into effective co-CEO collaboration and advice for aspiring founders to embrace authenticity and resilience.

Kashish Gupta, Co-founder and Co-CEO of Hightouch, discusses the revolutionary impact of AI on marketing. He delves into the rise of Composable CDPs, illustrating how they empower marketers with data democratization. Gupta reveals how reinforcement learning agents optimize campaigns through tailored reward systems and highlights the technical challenges faced in building these AI models. He emphasizes the balance between AI efficiency and the creative input needed from marketers to truly engage customers in an increasingly automated landscape.