The Social Radars Founder Mode: Kashish Gupta, Founder and co-CEO of Hightouch
Sep 12, 2025
Kashish Gupta, co-founder and co-CEO of Hightouch, shares insights from his journey in building a data and AI platform for marketers. He emphasizes the unique risks founders can take, which are often pivotal for innovation. The discussion covers the importance of co-founder dynamics and transparent leadership, especially during challenging times. Kashish also reflects on leveraging customer insights to pivot strategies, demonstrating how data-informed decisions can redefine marketing practices, particularly for enterprise clients.
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Data-Driven Personalized Marketing
- Hightouch helps marketers access customer data and deploy AI agents to run personalized campaigns.
- They build agents to generate highly personalized content and campaign decisions for different customer interests.
Let Customers Decide Truth
- Always prioritize direct customer feedback over internal opinions or advice.
- Treat unverified assumptions as false until customers confirm them.
Pivot From Travel To Data Platform
- Hightouch started as a travel startup using NLP to book trips and then pivoted after COVID halted travel.
- The team repeatedly asked new customers questions and discovered a larger opportunity in using customer data for marketing.