Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast Hightouch's CEO Kashish Gupta on activating data for personalization
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Feb 25, 2024 Kashish Gupta, co-CEO and co-founder of Hightouch, a leading customer data platform, discusses the evolution of data integration, emphasizing the shift to reverse ETL for personalized marketing. He shares Hightouch's inspiring pivot from a travel-focused company during COVID-19, detailing strategies for user trust and market adaptation. Gupta highlights the dynamics of navigating enterprise sales, especially with sensitive data, alongside insights into effective co-CEO collaboration and advice for aspiring founders to embrace authenticity and resilience.
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Evolution of Data Integration
- The data integration space has evolved significantly, leading to the rise of reverse ETL.
- Cloud data warehouses like Snowflake have become central data storage, enabling new data sharing paradigms.
Reverse ETL and Modern Data Warehousing
- Reverse ETL allows data to flow out of data warehouses into SaaS tools for activation.
- Modern data warehousing, with cloud solutions like Snowflake, has enabled this new approach.
The Travel Bot Pivot
- Hightouch's initial idea was a travel booking Slack bot, not a data platform.
- The bot booked travel and handled expenses, but lacked a revenue model.