Justin Hochberg, CEO of Virtual Brand Group, discusses the future of the metaverse and its impact on brands and identities. Topics covered include defining the metaverse, connecting virtual and real-life identities, brand objectives in next-gen platforms, the value of a persistent presence, decentralized platforms, consumer friendliness, and the metaverse as the future.

Justin Hochberg, founder of Virtual Brands Group, and Amit Kumar, The Sandbox CMO, discuss integrating The Voice into the metaverse, engaging fans with rewards, onboarding popular IPs in the metaverse, and revenue opportunities with celebrity avatars and show sponsorships.