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CoinDesk Podcast Network
FIRST MOVER: 'The Voice' Makes Its Way to the Metaverse
May 18, 2024
Justin Hochberg, founder of Virtual Brands Group, and Amit Kumar, The Sandbox CMO, discuss integrating The Voice into the metaverse, engaging fans with rewards, onboarding popular IPs in the metaverse, and revenue opportunities with celebrity avatars and show sponsorships.
12:43
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Quick takeaways
- The collaboration between The Voice and the Sandbox aims to bridge entertainment and culture in the metaverse through interactive experiences for fans.
- The partnership focuses on revenue generation in the metaverse by selling avatars, offering sponsorships, and planning future collaborations.
Deep dives
The Voice Partnership with Sandbox in the Metaverse
The podcast discusses the partnership between The Voice and the Sandbox in bringing a virtual experience to fans in the metaverse. The Voice, known globally, partnered with the Sandbox to engage its vast fan base in new and creative ways. By allowing fans to experience being celebrity coaches in a unique interactive platform, the collaboration aims to bridge entertainment and culture between real and digital worlds. This initiative has garnered high engagement levels and positive feedback, offering fans the opportunity to earn rewards such as NFTs and real-life show tickets.
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