Exploring Onboarding Strategies and Marketing Funnel for Popular Intellectual Properties in the Metaverse

Virtual Brands Group founder and CEO Justin Hochberg and The Sandbox CMO Amit Kumar discuss the debut of The Voice Coach Battle.

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Justin Hochberg, founder and CEO of the Virtual Brands Group, joins The Sandbox CMO Amit Kumar on "First Mover" to discuss the debut of The Voice Coach Battle and how a renowned IP like The Voice could accelerate the adoption of Web3.

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This episode was hosted by Jennifer Sanasie. “First Mover” is produced by Jennifer Sanasie and Melissa Montañez and edited by Victor Chen.