Into the Metaverse

EP.50: Into the Metaverse with Justin Hochberg - CEO, Virtual Brand Group

May 18, 2023

Justin Hochberg, CEO of Virtual Brand Group, discusses the future of the metaverse and its impact on brands and identities. Topics covered include defining the metaverse, connecting virtual and real-life identities, brand objectives in next-gen platforms, the value of a persistent presence, decentralized platforms, consumer friendliness, and the metaverse as the future.

40:58

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Episode guests

Justin Hochberg

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Quick takeaways

The Metaverse offers new opportunities for self-expression, collaboration, and socialization through 3D avatars in virtual worlds.

Brands can leverage the Metaverse to reach a broader audience, engage with consumers on a deeper level, and monetize virtual experiences.

Deep dives

The Metaverse as the Next Frontier

The podcast discusses how the Metaverse is emerging as the next big technology platform and the next frontier for human experiences on the internet. It covers companies, technologies, and trends that are bringing the Metaverse to life.

Introduction

2min

Defining the Metaverse and Its Benefits

2min

The Impact of the Metaverse on Behavior and Businesses

7min

Brands Building Video Games on Roblox and Fortnite

26min

The Evolution of the iPhone, Challenges of Introducing New Technologies, and the Need for Simplicity in Terminology and User Experience

3min

The Metaverse: The Future of Entertainment, Fashion, and Brands

2min

Joining me today as we celebrate our 50th episode of Into the Metaverse is Justin Hochberg, founder and CEO of Virtual Brand Group.

Justin is a metaverse brand builder focused on IP and fashion. He has had a multi-national career as a senior executive in technology and entertainment companies, with a proven track record in creating and leveraging content, IP, brands, and industry insights into new revenue streams through emerging technologies and partnerships.

We cover in detail what are the right objectives that brands should pursue when entering next generation social platforms, connecting virtual identity to real life identity, the value of building a persistent presence, the future of decentralized platforms, the need for consumer friendliness to gain mass adoption, and much more.

Learn more about Virtual Brand Group by visiting their website.

Follow Justin on LinkedIn.

Topics Covered:

Introducing Justin (00:00)

Defining the metaverse (01:45)

Role of 3D avatars in virtual worlds (03:30)

Connecting virtual identity to real life identity (06:05)

Brand objectives within next gen platforms (10:43)

Best path to a persistent presence for a brand (17:20)

Value of and potential adoption of decentralized platforms (22:55)

The need for consumer friendliness and platform interoperability (36:57)

The metaverse is the future (39:15)

Learn more about Into the Metaverse and Yon by visiting the website.

Follow Yon: LinkedIn | Twitter

Learn more about Supersocial by visiting the website.

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Into the Metaverse

EP.50: Into the Metaverse with Justin Hochberg - CEO, Virtual Brand Group

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Metaverse as the Next Frontier

Defining the Metaverse

The Role of Avatars in Virtual Worlds

Brands and the Metaverse

Remember Everything You Learn from Podcasts