26min chapter

Into the Metaverse cover image

EP.50: Into the Metaverse with Justin Hochberg - CEO, Virtual Brand Group

Into the Metaverse

CHAPTER

Brands Building Video Games on Roblox and Fortnite

This chapter explores the emergence of brands creating their own video games on platforms like Roblox and Fortnite. It discusses the reasons behind this trend, the features of Roblox as a platform, and the potential risks and benefits for brands.

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