Josh Durham

Josh Durham, founder of Aligned Growth, shares insights on scaling influencer programs for 7 & 8 figure DTC brands. Topics include prioritizing paid social, negotiating consistency with creators, testing budgets, sourcing 100-200 creators weekly, and optimizing influencer content. Strategies for influencer marketing, building relationships in niche markets, and utilizing tech stack effectively are discussed.

Josh Durham, owner of Aligned Growth Management, shares insights into leveraging micro-influencers for brand growth. He discusses how to find and vet these influencers, emphasizing the importance of personalized approaches. The conversation also highlights successful negotiation strategies and how to set clear KPIs for campaigns. Josh elaborates on effective tools like Aspire for managing influencer partnerships, and he shares eye-opening case studies on the significant impact of influencer marketing on sales.

Josh Durham, Founder of Aligned Growth, dives into the intricacies of influencer marketing. He reveals how brands can generate authentic content through product gifting and strategic collaborations. Josh emphasizes the importance of audience alignment over follower count and discusses the psychology behind purchasing decisions influenced by social proof. He advocates for a balanced approach between paid and organic strategies to create meaningful brand interactions that foster long-term growth, while sharing personal anecdotes from his entrepreneurial journey.