The Founders Forum
Founders Forum: Leveraging Micro-influencers to Scale Your Product Sales
Jul 30, 2024
Josh Durham, owner of Aligned Growth Management, shares insights into leveraging micro-influencers for brand growth. He discusses how to find and vet these influencers, emphasizing the importance of personalized approaches. The conversation also highlights successful negotiation strategies and how to set clear KPIs for campaigns. Josh elaborates on effective tools like Aspire for managing influencer partnerships, and he shares eye-opening case studies on the significant impact of influencer marketing on sales.
35:06
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Quick takeaways
- Micro-influencer marketing relies on establishing clear KPIs and realistic expectations to enhance brand visibility and content strategy.
- Effective influencer partnerships necessitate thorough vetting and tailored negotiation strategies to ensure optimal engagement and measurable outcomes.
Deep dives
Effective Influencer Sourcing Strategies
The process of finding micro-influencers involves establishing a solid foundation for the marketing program and leveraging specialized software tools. Agencies typically utilize platforms like Aspire to manage influencer partnerships efficiently and maintain organization. A team may source approximately 200 influencers weekly, aiming for those with follower counts between 10,000 and 100,000, who fit specific campaign criteria. The opt-in rates can vary significantly depending on product value and brand recognition, creating a tailored approach to influencer marketing.
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