The Impact of Influencer Marketing on Sales

Josh Durham, owner of Aligned Growth Management, an agency dedicated to helping brands source and develop relationships with influencers, joins the podcast to chat on finding micro-influencers, how to properly vet them and the pay structures that have worked for their clients.

 The conversation also shifts to discussing brand spending, KPIs, and the challenges of measuring ROI.

Key takeaways:

• The core metrics influencer marketing focuses on
• How to properly negotiate influencer rates
• Why agency revenue models for influencer marketing include fixed retainers and increased rates for larger campaigns.
• Why it's so important to set KPIs before diving into influencer marketing

If you'd like to connect with Josh and the Aligned Growth Management team, you can find them here: alignedgrowthmanagement.com

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