The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth

33 snips

Mar 21, 2024

Josh Durham, founder of Aligned Growth, shares insights on scaling influencer programs for 7 & 8 figure DTC brands. Topics include prioritizing paid social, negotiating consistency with creators, testing budgets, sourcing 100-200 creators weekly, and optimizing influencer content. Strategies for influencer marketing, building relationships in niche markets, and utilizing tech stack effectively are discussed.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

From Bankruptcy to Influencer Marketing

Josh Durham scaled a weighted blanket company to $6 million before bankruptcy.
He transitioned to performance marketing and then found his passion in influencer marketing.

INSIGHT

Influencers vs. Creators

Every influencer is a creator, but not every creator is an influencer.
Influencers have a following and post organically, offering top-of-funnel brand awareness.

ADVICE

Influencer Marketing as Attention Channel

Treat influencer marketing like TV advertising, focusing on top-of-funnel awareness and cheap CPMs.
Measure its impact through post-purchase surveys to understand the broader influence on sales.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs.

On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth.

On this episode of DTC pod we cover:
1. Prioritizing paid social and email marketing.
2. Delegating influencer sourcing and outreach.
3. Negotiating deals focused on consistency.
4. Testing budgets for audience relevance.
5. Building relationships in niche markets.
6. Align Growth's influencer marketing strategy.
7. Repurposing influencer content effectively.

Timestamps
00:00 Went bankrupt, transitioned to brand marketing, enjoyed.
06:57 Sponsoring creators, measuring performance, driving sales via influencers.
10:56 Consistency of views crucial for creator partnerships.
12:06 Testing budget needed for influencer marketing results.
17:15 Reset expectations per brand, work with influencers.
19:12 Focus on paid social, email, search, shopping.
22:42 Source 100-200 creators weekly, optimize opt-in rates.
27:11 Best sourcing and management tool for influencers.
29:54 Guide creators to emulate successful content for clients.
33:53 Importance of tech stack in influencer marketing.
38:21 Excited about new pizza oven, creating content.
41:38 In-house editors create authentic, engaging content.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here and our

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

---

Josh Durham - Founder of Aligned Growth
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic