John Sampogna
Co-founder of Wondersauce, a digital marketing agency. He is an expert in digital advertising, brand storytelling, and scaling DTC businesses.
Best podcasts with John Sampogna
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13 snips
May 7, 2025 • 1h 7min
Strike Fast, Tell Bold: John Sampogna on Brand Strategy & Storytelling That Sticks
John Sampogna, co-founder of Wondersauce, shares his expertise in digital marketing and brand storytelling. He discusses the importance of innovative strategies in a post-pandemic world, emphasizing TikTok's relevance for marketers. John highlights his biggest brand success and explains why Connected TV advertising deserves more attention. The conversation also covers how DTC wellness brands can thrive and the crucial role of compelling narratives in customer growth. Whether you're a marketer or founder, his insights are packed with actionable tips to elevate your brand.
Nov 28, 2024 • 39min
#348 - Storytelling Across Screens: The New Rules of Brand Building
John Sampogna, co-founder and CEO of Wondersauce, shares his expertise in brand storytelling across diverse media channels. He discusses the compelling need for building campaigns that resonate with target audiences and explores the '3-3-3 rule' for effective messaging. John uncovers undervalued marketing gems like connected TV and static out-of-home advertising while emphasizing the balance between brand-building and performance tactics. The conversation delves into the nuances of crafting narratives that truly connect with consumers, distinguishing between brand and product stories.
