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John Sampogna
Co-founder and CEO of Wondersauce, a modern advertising agency specializing in brand storytelling, paid media, e-commerce, and digital experiences.
Best podcasts with John Sampogna
Ranked by the Snipd community
Nov 28, 2024
• 39min
#348 - Storytelling Across Screens: The New Rules of Brand Building
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John Sampogna, co-founder and CEO of Wondersauce, shares his expertise in brand storytelling across diverse media channels. He discusses the compelling need for building campaigns that resonate with target audiences and explores the '3-3-3 rule' for effective messaging. John uncovers undervalued marketing gems like connected TV and static out-of-home advertising while emphasizing the balance between brand-building and performance tactics. The conversation delves into the nuances of crafting narratives that truly connect with consumers, distinguishing between brand and product stories.
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