DTC POD: How The Best Brands Are Built
#348 - Storytelling Across Screens: The New Rules of Brand Building
Nov 28, 2024
John Sampogna, co-founder and CEO of Wondersauce, shares his expertise in brand storytelling across diverse media channels. He discusses the compelling need for building campaigns that resonate with target audiences and explores the '3-3-3 rule' for effective messaging. John uncovers undervalued marketing gems like connected TV and static out-of-home advertising while emphasizing the balance between brand-building and performance tactics. The conversation delves into the nuances of crafting narratives that truly connect with consumers, distinguishing between brand and product stories.
38:35
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Quick takeaways
- Effective brand storytelling requires a balance between top-of-funnel awareness and bottom-of-funnel performance tactics to build lasting consumer connections.
- Leveraging undervalued marketing channels like connected TV and podcasts can enhance campaign impact and audience engagement significantly.
Deep dives
Launch of D2C Slack Community
A new Slack community has been launched specifically for Direct-to-Consumer (D2C) founders and operators, aiming to facilitate connections and support among members. This platform allows members to exchange ideas, ask questions, and learn from each other, fostering a collaborative environment. The community is currently on a waitlist and will open once it reaches 150 members, highlighting the growing interest in networking among D2C professionals. Members are encouraged to sign up via a provided link, creating an avenue for ongoing engagement and resource sharing.
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