DTC POD: How The Best Brands Are Built

#348 - Storytelling Across Screens: The New Rules of Brand Building

Nov 28, 2024
Guest
John Sampogna
John Sampogna, co-founder and CEO of Wondersauce, shares his expertise in brand storytelling across diverse media channels. He discusses the compelling need for building campaigns that resonate with target audiences and explores the '3-3-3 rule' for effective messaging. John uncovers undervalued marketing gems like connected TV and static out-of-home advertising while emphasizing the balance between brand-building and performance tactics. The conversation delves into the nuances of crafting narratives that truly connect with consumers, distinguishing between brand and product stories.
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ANECDOTE

Wondersauce Origin

  • John Sampogna, CEO of Wondersauce, got his start in advertising after a career in music.
  • He co-founded Wondersauce, inspired by the ever-changing digital landscape.
INSIGHT

Wondersauce Clients

  • Wondersauce works with both established Fortune 1000 businesses and direct-to-consumer startups.
  • Their services range from project-based work to long-term partnerships as an agency of record.
ANECDOTE

First Project

  • Wondersauce's first project was a $20,000 beer prototype profiling tool, which sustained them for two months.
  • They grew organically through word-of-mouth for the first five years.
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