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#348 - Storytelling Across Screens: The New Rules of Brand Building

DTC POD: How The Best Brands Are Built

CHAPTER

Navigating Client Expectations and Marketing Strategies in a Saturated Landscape

This chapter emphasizes the need for realistic client expectations regarding long-term SEO strategies while advocating for patience in seeing results. It also explores the concept of 'underpriced attention' in marketing and discusses the differences between traditional and connected TV in today's advertising landscape.

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