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John Kaplan

Co-Founder of Force Management and host of the Revenue Builders podcast.

Top 10 podcasts with John Kaplan

Ranked by the Snipd community
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36 snips
Apr 4, 2024 • 1h 4min

A Closer Look At Champions

John McMahon and John Kaplan delve into champion building in B2B sales, stressing early identification, relationship development, trust building, and value provision. They distinguish between coaches and champions, emphasize the need for authority and influence, and discuss educating champions and aligning them with critical business issues. The conversation also touches on adding value throughout the sales cycle, measuring accomplishment, and setting clear criteria to prevent competition from changing the rules.
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12 snips
Feb 13, 2024 • 19min

Moving into a Sales Manager Role

Learn how to transition from a sales rep to a sales manager, focusing on communication, preparation, and essential managerial qualities. Explore the importance of coaching skills, expressing your desire for a managerial role, and prioritizing your team's needs. Gain insights on effective communication, feedback provision, and conflict resolution for successful leadership in sales.
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10 snips
Mar 11, 2025 • 13min

Talking to Other Departments

John Kaplan, a B2B sales expert, shares valuable insights on multi-threaded selling, which encourages salespeople to engage multiple departments for a successful close. He discusses the importance of fostering emotional connections and understanding customer needs to elevate sales conversations. Kaplan also highlights strategies for effective interdepartmental communication, emphasizing empathy in discussions, particularly with finance. Overall, the conversation focuses on expanding the sales approach beyond a single contact, ensuring a comprehensive understanding of the issues at hand.
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10 snips
Mar 4, 2025 • 19min

Selling to More Experienced Professionals

John Kaplan, a seasoned sales expert, dives into the nuances of selling to experienced professionals. He discusses how new sales representatives can overcome intimidation by focusing on buyer needs and challenges. Kaplan highlights the importance of understanding problems rather than just product knowledge to build confidence. He also shares the power of proof points to foster trust and offers strategies for empowering teams through effective knowledge sharing. With practical insights, this conversation equips sellers to engage successfully with seasoned buyers.
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Oct 22, 2024 • 16min

Controlling the Deal

John Kaplan, an expert in sales qualification, shares his insights on how to control deals effectively. He emphasizes the need for proactive selling techniques, like the MEDDICC framework, to navigate unexpected changes and new competitors. Kaplan discusses the importance of understanding buyer needs and staying adaptable, comparing preparation in sales to sports strategy. He highlights how continuous qualification and strong relationships help maintain control, ensuring deals progress with urgency.
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Jul 2, 2024 • 13min

Key Questions to Ask in Every Deal

Sales expert John Kaplan discusses key questions for deal qualification: Do we belong in the deal? What are our strengths and weaknesses? Steps to move deal forward efficiently. Emphasis on MedPIC, value frameworks, and discipline in sales. Importance of deal fit, ideal customer profile, and Medic/MedPIC. Tools like MEDIC for organization qualification processes.
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Mar 19, 2024 • 26min

Tips for Asking Great Questions

John Kaplan shares insights on asking pertinent discovery questions in sales. Topics include preparing for discovery sessions, earning the right to ask deep questions, aligning differentiation with the buyer, and wrapping up sales calls effectively.
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Apr 29, 2025 • 11min

Prepping Others for Your Sales Calls

Join sales leader John Kaplan as he dives into the essential art of preparing others for sales calls. He emphasizes that equipping team members with critical deal information can greatly reduce stress and enhance effectiveness. Kaplan shares strategies to set clear goals and roles, ensuring a collaborative approach that keeps conversations focused. Additionally, he advocates for thorough debriefing and consistent preparation to drive continuous improvement in sales interactions. Tune in for insights that can transform your sales approach!
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Dec 3, 2024 • 14min

Discovery Questions You Don’t Want to Forget

John Kaplan, an expert in sales discovery and processes, shares invaluable insights on effective questioning techniques to unlock customer needs. He emphasizes the importance of thoughtful questions like, "Can you walk me through your current process?" and discusses how to engage clients meaningfully. Kaplan also explores the link between business pain and financial impacts, helping sales professionals create urgency and drive decision-making. This conversation is a treasure trove for anyone looking to enhance their sales strategy.
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Nov 26, 2024 • 16min

Getting the Big Deal

John Kaplan, an expert in sales strategies, shares invaluable insights on closing large deals. He emphasizes the importance of pipeline generation and disciplined qualification. Kaplan highlights aligning your value proposition with client priorities and the necessity of addressing their pain points. He also introduces the MedPIC framework for navigating complex sales, stressing the importance of probing deeper in conversations to uncover hidden urgencies. His strategies equip sales reps to maximize their chances of landing big deals.

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