John Corcoran

When many people hear the word "networking" images of hotel conference rooms filled with strangers pressing flesh and handing out business cards while giving one minute elevator pitches come to mind. It's like a white collar purgatory. But according to my podcast guest, networking doesn't have to be like that. In fact, it can actually be pleasant and even fun. In today's show I talk to attorney, networking expert, and AoM contributor John Cororan about how to network like a pro.

John Corcoran, a former White House Writer and B2B podcasting expert, shares invaluable insights on building authority and driving revenue through podcasting. He emphasizes the importance of outreach over mere launch mechanics, highlighting listening and conversation as key elements. John warns against skipping process planning in podcasting and champions the idea that effective engagement fosters trust and relationships rather than just focusing on downloads. His expertise reveals how strategic podcasting can lead to lasting business growth and deeper client connections.