Entrepreneurs on Fire How to Build Authority & Drive Revenue with a B2B Podcast with John Corcoran
Jun 25, 2025
John Corcoran, a former White House Writer and B2B podcasting expert, shares invaluable insights on building authority and driving revenue through podcasting. He emphasizes the importance of outreach over mere launch mechanics, highlighting listening and conversation as key elements. John warns against skipping process planning in podcasting and champions the idea that effective engagement fosters trust and relationships rather than just focusing on downloads. His expertise reveals how strategic podcasting can lead to lasting business growth and deeper client connections.
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Episode notes
Outreach Beats Launch Focus
- Prioritize outreach over the podcast launch to engage your network effectively.
- Reach out to clients, partners, and ask for guest recommendations to build meaningful relationships.
Systemize to Prevent "Pod Fading"
- Systems and processes are essential for podcast longevity and success.
- Avoid "pod fading" by committing to consistent production and clear ROI goals.
Podcasting Is Conversation, Not Downloads
- Podcasting isn't about episode downloads but about having the right conversations.
- A podcast creates opportunities to build trust and authority through meaningful dialogue.
