Joe Shelerud, Co-Founder of Ad Advance, a digital advertising agency, talks about bidding for online advertising, the battle between Amazon and Facebook, dealing with algorithm changes, and selling the business to Permanent Equity.

Join Joe Shelerud, co-founder of AdAdvance.com, as he dives into the evolving world of digital advertising, with a focus on Amazon's rising influence. Joe discusses how Amazon competes with Meta and Google, leveraging customer data for sophisticated ad targeting. He highlights the complexities within Amazon's advertising ecosystem and the strategic advantages it offers. Additionally, the conversation touches on the importance of community models and the role of AI in eCommerce, providing insights into maximizing advertising effectiveness and fostering customer loyalty.