eComFuel Paid and Search Trends, Gemini Deep Research & Building Moats
Feb 28, 2025
Join Joe Shelerud, co-founder of AdAdvance.com, as he dives into the evolving world of digital advertising, with a focus on Amazon's rising influence. Joe discusses how Amazon competes with Meta and Google, leveraging customer data for sophisticated ad targeting. He highlights the complexities within Amazon's advertising ecosystem and the strategic advantages it offers. Additionally, the conversation touches on the importance of community models and the role of AI in eCommerce, providing insights into maximizing advertising effectiveness and fostering customer loyalty.
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Amazon's Profit Centers
- Amazon's major profit centers are AWS and advertising, not e-commerce sales.
- Amazon leverages purchase history for valuable advertising intent data, unlike Google's search history or Meta's interest data.
Amazon's Off-Platform Advertising
- Amazon offers diverse off-platform ad placements, including Prime Video, Twitch, Wondery podcasts, and a display network similar to Google's.
- This combined with their robust targeting data based on purchase history makes Amazon a powerful advertising platform.
Navigating Amazon's Ad Platforms
- Utilize Amazon's Advertising Console for sponsored ads and the Demand Side Platform (DSP) for broader targeting across their ecosystem.
- Seek expert help if using the DSP, as it can be complex but offers a significant advantage when leveraged correctly.