The Fort

#304 - Joe Shelerud - Co-Founder @ Ad Advance - Creating The Perfect Digital Ads

Aug 24, 2023

Joe Shelerud, Co-Founder of Ad Advance, a digital advertising agency, talks about bidding for online advertising, the battle between Amazon and Facebook, dealing with algorithm changes, and selling the business to Permanent Equity.

01:00:05

Episode guests

Joe Shelerud

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Episode notes

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Quick takeaways

Success in digital ecosystems lies in effective marketing and adaptation to platform changes.

Privacy concerns have shifted focus to using first-party data for targeted ads.

Adapting to new platforms and technologies is crucial for long-term success in digital advertising.

Deep dives

The importance of navigating digital ecosystems

In the podcast episode, the speaker emphasizes the significance of being able to navigate digital ecosystems effectively. While products may seem similar in terms of core features, success lies in the ability to market and advertise better, as well as adapt to changes in digital platforms. The importance of continuous adaptation is highlighted, as algorithms and platforms change frequently, potentially impacting businesses. The key to long-term success lies in the ability to adapt quickly to changes and navigate digital ecosystems efficiently.

Introduction

2min

Early Stages of Starting Ad Advance and Amazon Advertising

17min

Strategies for Engaging with Customers and Maximizing Results

10min

The Two Pizza Rule and Filtering Feedback

2min

The Impact of iOS 14 on Internet and E-commerce

17min

Seeking Investment and Communication Cadence

4min

Choosing a Market and Investors

4min

Traveling to All 50 States with Kids and Discovering Hidden Gems

3min

Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe’s career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level.

On this episode, Joe and Chris discuss: