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The Fort - An Entrepreneurship Podcast
#304 - Joe Shelerud - Co-Founder @ Ad Advance - Creating The Perfect Digital Ads
Aug 24, 2023
Joe Shelerud, Co-Founder of Ad Advance, a digital advertising agency, talks about bidding for online advertising, the battle between Amazon and Facebook, dealing with algorithm changes, and selling the business to Permanent Equity.
01:00:05
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Quick takeaways
- Success in digital ecosystems lies in effective marketing and adaptation to platform changes.
- Privacy concerns have shifted focus to using first-party data for targeted ads.
Deep dives
The importance of navigating digital ecosystems
In the podcast episode, the speaker emphasizes the significance of being able to navigate digital ecosystems effectively. While products may seem similar in terms of core features, success lies in the ability to market and advertise better, as well as adapt to changes in digital platforms. The importance of continuous adaptation is highlighted, as algorithms and platforms change frequently, potentially impacting businesses. The key to long-term success lies in the ability to adapt quickly to changes and navigate digital ecosystems efficiently.
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Discover
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