Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe’s career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level.
On this episode, Joe and Chris discuss:
- How bidding for online advertising works
- Amazon vs. Facebook in the battle for king of digital advertisers
- Dealing with algorithm changes
- Selling the business to Permanent Equity
Links
Ad Advance
The Ad Project Podcast
Joe on Twitter
Topics:
(00:01:54) Joe’s career
(00:07:31) Getting on Amazon’s radar and working with them
(00:10:29) How does bidding work?
(00:15:08) Is there anything that worries you about increased browser privacy?
(00:17:13) Are our devices “listening” to us?
(00:18:33) Are you an outsourced ad buyer?
(00:19:40) What does a great client look like and who do you screen out?
(00:21:18) How do you know if you’re doing an excellent job for the client?
(00:22:52) What are sellers prioritizing on Amazon today?
(00:25:16) Could Amazon dethrone Facebook as the largest digital advertiser?
(00:26:22) Do you plan to expand to retail media?
(00:27:20) What have you learned from Amazon about running your business? (Twitter Vid)
(00:31:03) Is the winner in e-commerce who can advertise online the best?
(00:33:11) How do you deal with algorithm changes?
(00:34:30) Who was most affected by the iOS14 update?
(00:35:38) What are some big changes you’re seeing from sellers?
(00:37:35) How does AI play in your business?
(00:44:18)Amazon DSP
(00:45:13) Selling to Permanent Equity
(00:56:04) Visiting all 50 states with your kids
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