Join Alex Lewis and Dan Gibson as they talk to Professor Joe O'Mahoney, the leading authority on growing boutique and small consulting firms through marketing. They discuss the crucial role marketing plays in propelling consultancies to new heights, from finding your niche to harnessing the power of AI. Discover the importance of a clear value proposition, developing marketing strategies, and leveraging thought leadership. Explore the impact of AI on marketing firms and learn how to accelerate sales through strategic marketing.

Professor Joe O'Mahoney and Rob Garner discuss the inner workings of consulting M&A and the factors involved in building, buying, or selling a consulting firm. They explore the value of a consulting business, common areas assessed in deals, and hidden benefits. Other topics include productizing consultancy services, building a strong leadership team, benefits of professional service automation software, and growth areas in a consulting business.