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Brand and Deliver

Brand And Deliver - Growing Your Consulting Firm With Marketing - With Professor Joe O'Mahoney

Jan 11, 2024
Join Alex Lewis and Dan Gibson as they talk to Professor Joe O'Mahoney, the leading authority on growing boutique and small consulting firms through marketing. They discuss the crucial role marketing plays in propelling consultancies to new heights, from finding your niche to harnessing the power of AI. Discover the importance of a clear value proposition, developing marketing strategies, and leveraging thought leadership. Explore the impact of AI on marketing firms and learn how to accelerate sales through strategic marketing.
53:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketing plays a crucial role in the growth of a consultancy by filling the top of the sales funnel, enabling better-positioned services and a well-defined value proposition.
  • Smaller consultancies should define their unique value proposition, focus on growth markets, differentiate their services, and invest in marketing to expand their client base.

Deep dives

The Role of Marketing in Growing a Consultancy

Marketing plays a crucial role in the growth of a consultancy by filling the top of the sales funnel, allowing for outbound marketing, and enabling the offering of better-positioned services and a well-defined value proposition. It is important to focus not only on digital marketing tactics, but also on understanding what the consultancy should be about, gathering client feedback, and analyzing competitors. By viewing things from a buyer's perspective and aligning marketing efforts with the goal of profitable growth, consultancies can increase both their top and bottom line.

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