Brand and Deliver

Brand And Deliver - Growing Your Consulting Firm With Marketing - With Professor Joe O'Mahoney

Jan 11, 2024

Join Alex Lewis and Dan Gibson as they talk to Professor Joe O'Mahoney, the leading authority on growing boutique and small consulting firms through marketing. They discuss the crucial role marketing plays in propelling consultancies to new heights, from finding your niche to harnessing the power of AI. Discover the importance of a clear value proposition, developing marketing strategies, and leveraging thought leadership. Explore the impact of AI on marketing firms and learn how to accelerate sales through strategic marketing.

53:33

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Episode guests

Joe O'Mahoney

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Episode notes

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Quick takeaways

Marketing plays a crucial role in the growth of a consultancy by filling the top of the sales funnel, enabling better-positioned services and a well-defined value proposition.

Smaller consultancies should define their unique value proposition, focus on growth markets, differentiate their services, and invest in marketing to expand their client base.

When consultancies reach around 50 employees, it becomes critical to invest significantly in marketing to ensure continued growth, professionalize the marketing function, and position themselves effectively in the market.

Deep dives

The Role of Marketing in Growing a Consultancy

Marketing plays a crucial role in the growth of a consultancy by filling the top of the sales funnel, allowing for outbound marketing, and enabling the offering of better-positioned services and a well-defined value proposition. It is important to focus not only on digital marketing tactics, but also on understanding what the consultancy should be about, gathering client feedback, and analyzing competitors. By viewing things from a buyer's perspective and aligning marketing efforts with the goal of profitable growth, consultancies can increase both their top and bottom line.

Introduction

3min

The Importance of a Clear Value Proposition and Defined Service Offerings

5min

Developing Marketing and Branding Strategies

21min

Reluctance, Benefits, and Strategies: Engaging in Marketing and Content Creation

6min

Playing to Strengths and Focusing on Thought Leadership in Marketing for Consulting Firms

3min

The Impact of AI on Marketing Firms and Management Consultancy

13min

Accelerating Sales through Strategic Marketing

3min

In this first episode of Brand & Deliver - your go-to resource for ROI-focused marketing strategies in the professional industry, Alex Lewis and Dan Gibson are joined by the leading authority on the growth of boutique and small consulting firms, Professor Joe O’Mahoney. With two decades of experience and groundbreaking research under his belt, Joe brings an unparalleled level of expertise to the table. In this episode we delve deep into the crucial role marketing plays in propelling your consultancy to new heights, from the importance of finding your niche, to harnessing the power of AI. If you’re a marketer working in professional services, this episode has some golden gems for you. Tune in now to gain a seasoned perspective on how to boost your marketing efforts. Interested in finding out more about Joe? Check out his website: www.joeomahoney.com.

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