Joe Foster, Founder of Reebok, discusses his optimistic founding story and how Reebok surpassed Adidas and Nike in sales. He emphasizes the importance of patience, stamina, and enjoyment in entrepreneurship.

Joe Foster, the founder of Reebok, shares his remarkable journey from a family shoemaking business to a global sports brand. He delves into the nostalgic roots of Reebok, touching on its innovative marketing strategies and the rise of iconic products like the Reebok Pump. Foster also reflects on the emotional challenges of business growth and the importance of storytelling in branding. With humorous anecdotes and insights into modern branding trends, he emphasizes resilience and the fun element in entrepreneurship.