
Joe Foster
Founder of Reebok and author of the book Shoemaker. Built Reebok from the ground up, shaping its early vision and unexpected success in the sportswear industry.
Top 3 podcasts with Joe Foster
Ranked by the Snipd community

Jul 14, 2025 • 26min
Why Reebok’s founder is taking on the new footwear trade war
Join footwear innovators Ben Weiss and Joe Foster as they dive into the future of shoes. Ben, CEO of Syntilay, reveals how AI and 3D printing are reshaping sneaker design, while Joe, the visionary behind Reebok, shares insights from decades in the industry. They discuss the challenges traditional brands face amidst shifting production trends and the quest to revive Reebok's iconic basketball legacy. Together, they explore how technology can revolutionize footwear, bridging innovation with heritage in an ever-changing market.

Jul 10, 2025 • 1h 46min
E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)
Joe Foster, the founder of Reebok and author of 'Shoemaker,' shares his incredible journey of transforming a small workshop vision into a global sportswear phenomenon. He discusses the role of luck and innovation in brand-building and reveals how aerobics propelled Reebok into the mainstream. Joe also reflects on leaving the family business and the challenges of entering the competitive U.S. market. With insights into overcoming obstacles and embracing fun in entrepreneurship, this conversation showcases the spirit of perseverance and creativity in the world of sports branding.

Jan 18, 2024 • 24min
How the Founder of Reebok Built a Global Brand with Joe Foster
Joe Foster, Founder of Reebok, discusses his optimistic founding story and how Reebok surpassed Adidas and Nike in sales. He emphasizes the importance of patience, stamina, and enjoyment in entrepreneurship.