Joe Foster

Joe Foster, the founder of Reebok and author of 'Shoemaker,' shares his incredible journey of transforming a small workshop vision into a global sportswear phenomenon. He discusses the role of luck and innovation in brand-building and reveals how aerobics propelled Reebok into the mainstream. Joe also reflects on leaving the family business and the challenges of entering the competitive U.S. market. With insights into overcoming obstacles and embracing fun in entrepreneurship, this conversation showcases the spirit of perseverance and creativity in the world of sports branding.

In this insightful discussion, Joe Foster, co-founder of Reebok and author, shares his journey building the iconic brand through innovative thinking and addressing customer needs. Ben Weiss, founder of Syntilay, unveils how AI and 3D printing are revolutionizing custom footwear. They explore the importance of perseverance in the face of challenges, the essence of finding market white space, and the impact of timing and cultural trends on brand success. Both founders emphasize the value of innovation and the excitement of creating lasting legacies.

Join footwear innovators Ben Weiss and Joe Foster as they dive into the future of shoes. Ben, CEO of Syntilay, reveals how AI and 3D printing are reshaping sneaker design, while Joe, the visionary behind Reebok, shares insights from decades in the industry. They discuss the challenges traditional brands face amidst shifting production trends and the quest to revive Reebok's iconic basketball legacy. Together, they explore how technology can revolutionize footwear, bridging innovation with heritage in an ever-changing market.

Joe Foster, Founder of Reebok, discusses his optimistic founding story and how Reebok surpassed Adidas and Nike in sales. He emphasizes the importance of patience, stamina, and enjoyment in entrepreneurship.

Joe Foster, the founder of Reebok, shares his remarkable journey from a family shoemaking business to a global sports brand. He delves into the nostalgic roots of Reebok, touching on its innovative marketing strategies and the rise of iconic products like the Reebok Pump. Foster also reflects on the emotional challenges of business growth and the importance of storytelling in branding. With humorous anecdotes and insights into modern branding trends, he emphasizes resilience and the fun element in entrepreneurship.