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Joe Foster

Co-founder of Reebok and author of Shoemaker, a longtime footwear entrepreneur known for founding and scaling Reebok into a major global sports brand and for product innovations like the Pump.

Top 5 podcasts with Joe Foster

Ranked by the Snipd community
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10 snips
Jul 10, 2025 • 1h 46min

E099 - What it Really Takes to Build a Billion-Dollar Brand (Founder of Reebok)

Joe Foster, the founder of Reebok and author of 'Shoemaker,' shares his incredible journey of transforming a small workshop vision into a global sportswear phenomenon. He discusses the role of luck and innovation in brand-building and reveals how aerobics propelled Reebok into the mainstream. Joe also reflects on leaving the family business and the challenges of entering the competitive U.S. market. With insights into overcoming obstacles and embracing fun in entrepreneurship, this conversation showcases the spirit of perseverance and creativity in the world of sports branding.
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Oct 20, 2025 • 1h 14min

MBA2692 Extended Interview: Founder of Reebok Joe Foster and Ben Weiss of Syntilay - How To Dream Big & Serve The Underserved

In this insightful discussion, Joe Foster, co-founder of Reebok and author, shares his journey building the iconic brand through innovative thinking and addressing customer needs. Ben Weiss, founder of Syntilay, unveils how AI and 3D printing are revolutionizing custom footwear. They explore the importance of perseverance in the face of challenges, the essence of finding market white space, and the impact of timing and cultural trends on brand success. Both founders emphasize the value of innovation and the excitement of creating lasting legacies.
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Jul 14, 2025 • 26min

Why Reebok’s founder is taking on the new footwear trade war

Join footwear innovators Ben Weiss and Joe Foster as they dive into the future of shoes. Ben, CEO of Syntilay, reveals how AI and 3D printing are reshaping sneaker design, while Joe, the visionary behind Reebok, shares insights from decades in the industry. They discuss the challenges traditional brands face amidst shifting production trends and the quest to revive Reebok's iconic basketball legacy. Together, they explore how technology can revolutionize footwear, bridging innovation with heritage in an ever-changing market.
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Jan 18, 2024 • 24min

How the Founder of Reebok Built a Global Brand with Joe Foster

Joe Foster, Founder of Reebok, discusses his optimistic founding story and how Reebok surpassed Adidas and Nike in sales. He emphasizes the importance of patience, stamina, and enjoyment in entrepreneurship.
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Apr 11, 2022 • 1h 54min

REEBOK FOUNDER JOE FOSTER - HOW HE MADE REEBOK 041

Joe Foster, the founder of Reebok, shares his remarkable journey from a family shoemaking business to a global sports brand. He delves into the nostalgic roots of Reebok, touching on its innovative marketing strategies and the rise of iconic products like the Reebok Pump. Foster also reflects on the emotional challenges of business growth and the importance of storytelling in branding. With humorous anecdotes and insights into modern branding trends, he emphasizes resilience and the fun element in entrepreneurship.

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