REEBOK FOUNDER JOE FOSTER - HOW HE MADE REEBOK 041

Joe Foster, the founder of Reebok, shares his remarkable journey from a family shoemaking business to a global sports brand. He delves into the nostalgic roots of Reebok, touching on its innovative marketing strategies and the rise of iconic products like the Reebok Pump. Foster also reflects on the emotional challenges of business growth and the importance of storytelling in branding. With humorous anecdotes and insights into modern branding trends, he emphasizes resilience and the fun element in entrepreneurship.