The $100 MBA Show MBA2692 Extended Interview: Founder of Reebok Joe Foster and Ben Weiss of Syntilay - How To Dream Big & Serve The Underserved
Oct 20, 2025
In this insightful discussion, Joe Foster, co-founder of Reebok and author, shares his journey building the iconic brand through innovative thinking and addressing customer needs. Ben Weiss, founder of Syntilay, unveils how AI and 3D printing are revolutionizing custom footwear. They explore the importance of perseverance in the face of challenges, the essence of finding market white space, and the impact of timing and cultural trends on brand success. Both founders emphasize the value of innovation and the excitement of creating lasting legacies.
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Work Should Be Fun And Purposeful
- If you're not having fun, change direction and do something else.
- Enjoy work and seek roles that keep your purpose and energy alive.
Leaving The Family Business For Necessity
- Joe and his brother left the family business because it was failing and they needed to earn a living.
- They returned to shoe college at night and used the school as a go-to resource for machines and materials.
AI + 3D Cuts Development Time Drastically
- AI design and 3D printing cut new shoe development from 18 months to three months.
- Eliminating molds and inventory enables on-demand creator-driven shoe lines.
