Jimmy Pitaro

Jimmy Pitaro, Chairman of ESPN, leads the charge in the company's digital transformation. He discusses the launch of their D.T.C. product and the ambitious marketing strategy behind it. Pitaro dives into ESPN's rights portfolio, the critical ongoing MLB negotiations, and the integration of sports betting into their platform. He emphasizes the importance of subscriber relationships and the challenges of transitioning from traditional cable. Personal anecdotes unveil his passion for sports and the joy it brings to his family.

Jimmy Pitaro, the chairman of ESPN, dives into the network’s strategic realignment and the complexities of sports rights deals. He shares insights from the recent negotiation of an NBA deal, emphasizing the importance of trust in the sports media landscape. Pitaro discusses ESPN's digital evolution, targeting younger audiences with tailored content and the challenges of engaging them. He also reflects on ESPN's resilience amid industry controversies and highlights the significance of authentic connections in modern sports broadcasting.