Channels with Peter Kafka ESPN boss Jimmy Pitaro on streaming, the NFL and sports betting
33 snips
Aug 20, 2025 
Jimmy Pitaro, Chairman of ESPN, reveals the company's long-awaited shift to streaming without a cable subscription. He discusses the strategic timing behind this move and the challenges of attracting new customers while maintaining existing cable subscribers. Pitaro dives into ESPN's recent deal with the NFL and the integration of sports betting to enhance viewer engagement. Additionally, he addresses the importance of diversity and innovative content, as well as the evolving landscape of sports media and the competition in streaming.
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Direct-To-Consumer Launch And App Upgrade
- ESPN will offer 12 networks and 47,000+ live events direct-to-consumer for $29.99 standalone or in a Disney bundle.
- The ESPN app is being enhanced with new features rather than replaced, focusing on live-game experience integration.
Cable Lowers Churn Risk
- ESPN values the traditional MVPD ecosystem because it reduces churn compared with direct streaming subscriptions.
- Pitaro worries higher churn in direct-to models even at a $29.99 price point, so distribution mix matters.
Tell Subscribers The Added Value
- Highlight to distributor customers the extra value they receive by keeping their MVPD subscription and authenticating in the ESPN app.
- Encourage distributors to tell customers about exclusive direct-to content and enhanced app features to deter churn.